Chapter 6 outline — Radio
n Chapter 6 Radio n History: How Radio Began Ø Marconi’s invention (1896) Ø Titanic disaster Ø Radio Act of 1912 Ø Navy’s role: World War I Ø Marconi sells to GE Ø GE, RCA & AT&T’s patents Ø n Broadcasting Begins Ø Conrad starts first regular radio broadcasts (1920) Ø Westinghouse opens station KDKA in Pittsburgh Ø Stores, others see potential Ø Commerce Department issues licenses (1923) n Broadcasting Begins Ø Sarnoff: ‘household utility’ Ø Key vision: entertainment Ø WEAF: first ‘commercial’ Ø U.S. model: music supported by advertising Ø BBC alternative Ø AT&T sells network to RCA n Rise of Radio Networks Ø RCA’s network: N...